A website or Instagram only

01When Instagram is enough

In Georgia 2.27 million people use Instagram, which is 58% of the population. Your client is already there.

Instagram alone is enough in four cases.

• Clients come from recommendations and from the feed
• Prices and services fit into pinned posts
• Bookings come through direct messages and you keep up with replies
• The business has just opened and showing your work fast matters most

02What a website adds

• People find you on Google. Someone types “barbershop Batumi” and sees websites and map listings
• Prices, services, hours, address and booking sit on one page, with no feed to scroll
• Reviews and your work are visible on the first screen
• The address belongs to you. The site opens on your domain and all access is yours

03How to use them together

A website does not replace Instagram. The link to it sits in your profile bio, and the site shows the same work and leads to booking.

Interior design Alyonaa Design

Helps the designer win clients from other countries: per-square-meter rates and the work stages are visible right away, in two languages.

Flower studio Scarlet Flower

Shows bouquets and prices so clearly that people order right away instead of leaving to compare other shops.

Tattoo studio Iron Rose

Clients mark the tattoos they like and the artist gets them along with the request, so the design talk starts with the first message.

04What it costs to add a website

A single page that your profile link leads to costs 349 ₾ and takes 2–3 days.

A domain costs from about 10 ₾ a year, and hosting for a static site is free. You pay once, with no monthly fee for the site.

05When it is time to add a website

• Direct messages are full of the same questions about prices, address and hours
• Clients say “I looked on Google and couldn't find you”
• You want bookings to happen without long chats
• You need an address you can put on a sign and a business card

Common questions